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Verbatim to Incorporate Mitsubishi Media Line

VerbatimHawksM02 September 2010

As of Sept. 1 2010, all Mitsubishi Kagaku Media Co. products will be unified under the Verbatim brand, according to an announcement by company president Shigenori Otsuka. The brand has undergone a reorganization over the last few years. When first introduced, Verbatim was considered a global brand of Mitsubishi Kagaku Media and was available in more than 80 countries worldwide.

As the largest provider of recordable optical discs for five years, Verbatim expanded to sell a wider range of products, including USB memory, SD cards, portable hard disc drives, etc in 2008. In September of last year Mitsubishi transitioned the optical data disc product line to Verbatim.

As of now, all new products for recordable BD, recordable DVD, and recordable CD will be released under Verbatim, as well as all product lines to be released in the future. Redesigned packaging for new Verbatim products will soon be released to unify the product line and to make it easier for the customer to indentify Verbatim products. Consistent terminology will also appear on the new packaging in addition to new, corresponding designs symbolizing the terminology.

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