JVC looked to spin-off “non-core” businesses in May 2008 and Taiyo Yuden acquired 65% of JVC Media. Taiyo Yuden looked to expand their market share in the blank media business and also expand their popularity with the use of the JVC Media brand name.  Taiyo Yuden planned to evaluate JVC business through Sept 2008 before making decisions on merging product lines.  See press release here

All JVC optical media products will now be manufactured by Taiyo Yuden and retain the JVC Media brand name.

A few more statements from Taiyo Yuden:

Taiyo Yuden acquired the branding and licensing rights to the JVC media name.

Taiyo Yuden Media is changing its name to JVC Advanced Media U.S.A. effective April 1, 2009

All current TY and future JVC branded products we supply will be manufactured in existing TY plants and should bring no change to our normal day-to-day business selling Taiyo Yuden, just the name change to JVC

At this time no schedule is set for the transition to JVC branded products

Any new products released will be branded JVC.

All current products will transition to the JVC brand in about 3-6 months but we have no firm time line.