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SanDisk Takes Home Top Honor, Sets the Bar for 2010

Flash MemoryHawksM11 February 2010

For the second year in a row, SanDisk director, design engineering, Cuong Trinh, has been a distinguished guest at the IEEE International Solid-State Circuits Conference (ISSCC) held this year From Feb. 7 to 11 in San Francisco. After delivering a paper last year to the conference titled “A 5.6MB/s 64Gb 4b/Cell NAND Flash Memory in 43nm CMOS” Trinh has been awarded the ISSCC 2009 Lewis Winner Outstanding Paper Award.

The ISSCC award recognizes SanDisk, a leader in flash memory cards, for its development of the patented X4™ technology, which achieves four-bits-per-cell using superior memory management, signal processing schemes, and powerful error correction code. The X4 technology has been known to perform well and is relatively low in cost.

“The fact that SanDisk has received two consecutive ISSCC Outstanding-Paper Awards is a dramatic demonstration of their continuing breakthrough research,” said Dr. Kenneth C. Smith, ISSCC Awards/Recognition Chair, in the SanDisk press release made public February 9.

This award could be just what the company needs after experiencing a significant drop in share prices last month. Shares took a 9-percent drop after the company projected its earnings to be weaker than expected.

But have no fear SanDisk, some experts say. The sudden stock-price drop may be less worrisome than it seems. For the first time ever, SanDisk founder and CEO, Dr. Eli Harari, hinted at a possible formal relationship between SanDisk and Apple, which already sends millions of dollars in royalties to the flash-memory technology company, after its announcement of the iPad.

Harari actually told Reuters that after attending the iPad unveiling he was “all smiles” because of the device’s potential to “create a huge demand for flash.” While this isn’t a clear indication of a signed contract, speculators only have to wait a few months for the iPad release to find out which technology Apple chose for its tablet computer’s inner components. If history is any indication of the future, SanDisk’s selection for Sony and LG computers may be a good sign for the company.

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