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Primera’s Bravo Disc Publishers can now burn JVC Archival Discs

UncategorizedHawksM01 October 2011

Primera Technology, Inc., has long been known for its Bravo line of high quality, automated CD and DVD disc publishers, including the Bravo 4100 Auto Printer, the Bravo SE CD DVD Inkjet Auto-Printer and the Bravo II CD DVD Inkjet Auto Printer, to name a few.

What people love about the Primera Bravo line is the fast, easy way to print great-looking and high quality CDs and DVDs without much time wasted in oversight. Determine your settings and press the button, then voila! You’ll have multiple discs printed just the way you want them in no time. In fact, Primera touts itself as the fastest disc publisher in the world.

And now, it gets even better. The company is now integrating archival disc technology into its classic models.

Primera announces that they have partnered with JVC Advanced Media to give the world a brand new model of the Bravo Archive-Series Disc Publishers. The Archive-Series, which saw its first model in April of 2010, differs from traditional disc publishers because it does not use a typical CD, DVD or BD as its unit of recording, but rather a longer-lasting archival disc (one example of these is the Milleniata M-disc, which we talked about a few weeks ago). The archival M-disc writes data differently than a normal CD or DVD: the information is etched deep into 3-D layers of the disc, rather than just the surface layer; this means data is not easily water damaged, wiped away, worn off or otherwise destroyed. While a typical CD or DVD may have a shelf life of a few years, archival discs are supposed to last for at least decades, and Milleniata says their M-disc will even last for centuries.

Primera’s newest Archive-Series Disc Publisher uses JVC technology to automatically produce discs that can last, officially, more than 30 years. The JVC Archival Grade DVD-R underwent a vigorous test by the non-profit organization ADTC to verify that data that will be safely retained for more than 30 years, withstanding temperatures up to of 25 degrees Celsius with 50% relative humidity. It passed the Optical Disc Archive Test ISO/1EC10995 and is now certified.

Why would anyone want an archival disc over a regular one? Much of the appeal is about confidence and security – you are being given a guarantee that what you put onto a DVD will not fade out with the life of the material anytime soon. The data becomes a little more permanent. And these discs are generally tested under extreme conditions to ensure that they are extremely resilient to harsh conditions, as well.

So what is the JVC Archival DVD all about, specifically? It delivers long-term data retention by using a specialized company dye, which reduces initial writing error. It also has a reflective, protective layer that is designed to last the life of the media, which is about 30 years.

Compared to a regular JVC DVD, the Archival DVD is:

  • 200 times more scratch resistant
  • 7 times more fingerprint resistant
  • 1000 times more dust free

Compared to a regular DVD, the Archival DVD is much more resistant to damage, making it a prime choice for businesses in the fields of medical imaging, education, government or finance, not to mention that it is a secure way to store precious photos and videos.

What’s even nicer about the soon-to-be-released edition of Primera Archival Disc Publishers integrated with JVC technology is that they will still have the capability to burn regular CDs and DVDs. There’s no either/or option here – you will have the choice of both mediums. The first Primera model slotted to receive the JVC Archival disc updates is the classic Bravo SE Disc Publisher, and it will be going for about $2,495.

So, once again, are archival discs soon to be the new standard?

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