Everyone in the business world is probably aware of the importance of networking. “Hi, nice to meet you, here’s what I do, and here’s my business card,” is a standard series of statements offered up at company parties, mingling events, conferences and meetings. If you find common ground with someone and want to keep in contact for further opportunities, how will they remember your name and message if not with a business card?
But how many times have you returned home from a day-long conference with a stack of paper cards, most of which you’ll just shove in a drawer somewhere? If you want your skill set and talents to stand out, consider doing something different. Whether you’re a graphic designer, owner of a small business, musician, writer, engineer, entrepreneur, party planner or freelance anything, you’ve probably got a wide skill set that can’t be captured in a tiny 3 by 5 notecard. In today’s competitive world, business card CDs might be one of those things that set you apart from the rest.
Here are a few reasons why CD business cards may be an investment to consider:
- You can include your resume on the CD, giving your target audience a quick overview of your experience so they can assess whether your experience might be valuable to them. Similarly, you can include information about your company in any number of formats.
- You can include a carefully chosen portfolio of some of your best work in various forms of media so they can easily assess your talents, whether it’s video, photo, text or data analysis.
- If you’d prefer, you can dazzle the viewer with a short (5-10 minute) PowerPoint presentation of your experience, skill set and strengths. This can include pictures, videos, excerpts, etc. With a CD, you have the opportunity to use different forms of media to your advantage to surprise and impress.
- You can include hyperlinks to your presence on the web, including websites or social media accounts that may not have fit on a single paper card. Your target audience should have no problem finding you online.
- The CD label can be customized just like a business card, and should be simple and eye-catching with just a few pieces of important information, like your name, company and occupation, as well as a short description of the content of the CD, like “resume and portfolio” or “video presentation.”
- Handing over a CD rather than a paper card full of a clever use of technology will be sure to impress prospective employers or clients and ensure them you’re no Neanderthal. It’s a symbol of your advanced understanding of the way technology is shaping business, and the world.
- You can play off one of humanity’s fundamental attributes: curiosity. Unless you made a really bad impression in person, like showing up unwashed or insulting your audience, handing over a CD is like giving them a little locked treasure chest that they will probably be curious enough to open, if even just to see what’s on it. It’s like handing them a mystery they can easily solve with a computer and a disc drive. And they probably will.
There are a number of websites that specialize in CD business card duplication, as well as specialized CDs (mini, oblong or even rectangular CDs that mimic the look of actual business cards) that are made specifically for this purpose. You can also simply invest in CD duplication equipment yourself and customize them to your liking. Primera, for example, has a line of CD duplicators, as well as a line of mini business card CDs. Don’t forget to include a professional label and a CD cover to protect the data.