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Black Friday: Worth the Wait?

Electronics, Special Deals, TechnologyNancy Woo25 November 2011

Every year it seems like the Black Friday madness gets crazier and crazier. Since the U.S. economy took a nosedive in 2008, holiday shoppers may be on an even more constrained budget than usual, making the drop-down prices of Black Friday even more appealing. What are the crowds like this year?

While the economy is still struggling after the crash of 2008, Black Friday sales are expected to rise 2.8% from last year, as 150 million people try and snag the best soon-to-be-expired bargains.[1] Since the U.S. Census Bureau currently calculates the U.S. population to be 312 million[2], that means about half the country will be partaking in the mad holiday dash, and to the tune of roughly $465 billion, according to the National Retail Federation.[3] This year, even Apple, a company infamous for never having any deals, offered certain meager holiday discounts.

 

2011 is a year of many firsts – it marks the first year that many retail stores across the country opened their doors at midnight, instead of opening early in the morning as usual, while some stores simply never closed. How soon until people forego their Thanksgiving meal altogether in order to wait in line for a half-priced toy?

The term Black Friday was supposedly coined in the 1960s after Philadelphia police officers had to deal with massive traffic jams on the weekend after Thanksgiving, but the term solidified in the 1980s, when the popular theory became that people were taking their checkbooks out of the red and into the black.

Black Friday could have another meaning as well. The ferocity and violence that possess many consumers on the Friday after Thanksgiving has given many a crazed shopper a black eye – or worse. Perhaps the worst case of shopping violence occurred in 2008, when a retail worker at Wal-Mart, 34-year old Jdimytai Damour (weighing in at 270 pounds, 6 feet 5 inches), was trampled to death by the savings-hungry mob.[4] Has the economic meltdown taught the U.S. consumer base nothing about balancing our bank accounts, other than to become more and more vicious?

Half the country is out shopping ‘til they start dropping, but is it really worth it? Some truly think so, and for families on a budget, this may be the one day of the year when they feel they actually have a chance to buy Timmy the video game system he really wanted or embellish the home with a new TV. Some people have even been reported to have started waiting in line for Black Friday deals since Monday.

There may be solid reasons for struggling families to endure the biting cold and banality of waiting in line for days, just to grab a limited-time only deal, but there may also be other ways to save the pocketbook while ensuring a happy holiday season.

In 2005, Cyber Monday was born. Whether it is complementary or competitive with Black Friday, Cyber Monday marks another holiday bargain-busting day, this time bringing Internet retailers into the mix. Cyber Monday refers to the Monday after Thanksgiving when most people return to work, and when a massive number of Internet retailers offer their special holiday deals.

The advantage of Cyber Monday is that no one risks serious injury, no one has to wait in line for days, and no one is wearily shopping up and down the aisles at 3 in the morning, a time when some bad shopping decisions might be made. Cyber Monday allows shoppers to browse deals from the comfort of their home or office, and while there may be a limited amount of items or an expiration date to the deals, the stressful frenzy is not nearly as present.

So far, the Internet hasn’t seemed to change things too much on Black Friday, since this year already shows 150 million people out shopping, but it is nice to know that some great deals can be found online without having to battle through barbarous crowds.


[1] http://www.guardian.co.uk/news/blog/2011/nov/25/black-friday-sales-stampede

[2] http://www.census.gov/population/www/popclockus.html

[3] http://www.guardian.co.uk/news/blog/2011/nov/25/black-friday-sales-stampede

[4] Ibid.

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