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How CD Business Cards May Give You The Edge

Everyone in the business world is probably aware of the importance of networking. “Hi, nice to meet you, here’s what I do, and here’s my business card,” is a standard series of statements offered up at company parties, mingling events, conferences and meetings. If you find common ground with someone and want to keep in contact for further opportunities, how will they remember your name and message if not with a business card?

But how many times have you returned home from a day-long conference with a stack of paper cards, most of which you’ll just shove in a drawer somewhere? If you want your skill set and talents to stand out, consider doing something different. Whether you’re a graphic designer, owner of a small business, musician, writer, engineer, entrepreneur, party planner or freelance anything, you’ve probably got a wide skill set that can’t be captured in a tiny 3 by 5 notecard. In today’s competitive world, business card CDs might be one of those things that set you apart from the rest.

Here are a few reasons why CD business cards may be an investment to consider:

  • You can include your resume on the CD, giving your target audience a quick overview of your experience so they can assess whether your experience might be valuable to them. Similarly, you can include information about your company in any number of formats.
  • You can include a carefully chosen portfolio of some of your best work in various forms of media so they can easily assess your talents, whether it’s video, photo, text or data analysis.
  • If you’d prefer, you can dazzle the viewer with a short (5-10 minute) PowerPoint presentation of your experience, skill set and strengths. This can include pictures, videos, excerpts, etc. With a CD, you have the opportunity to use different forms of media to your advantage to surprise and impress.
  • You can include hyperlinks to your presence on the web, including websites or social media accounts that may not have fit on a single paper card. Your target audience should have no problem finding you online.
  • The CD label can be customized just like a business card, and should be simple and eye-catching with just a few pieces of important information, like your name, company and occupation, as well as a short description of the content of the CD, like “resume and portfolio” or “video presentation.”
  • Handing over a CD rather than a paper card full of a clever use of technology will be sure to impress prospective employers or clients and ensure them you’re no Neanderthal. It’s a symbol of your advanced understanding of the way technology is shaping business, and the world.
  • You can play off one of humanity’s fundamental attributes: curiosity. Unless you made a really bad impression in person, like showing up unwashed or insulting your audience, handing over a CD is like giving them a little locked treasure chest that they will probably be curious enough to open, if even just to see what’s on it. It’s like handing them a mystery they can easily solve with a computer and a disc drive. And they probably will.

There are a number of websites that specialize in CD business card duplication, as well as specialized CDs (mini, oblong or even rectangular CDs that mimic the look of actual business cards) that are made specifically for this purpose. You can also simply invest in CD duplication equipment yourself and customize them to your liking. Primera, for example, has a line of CD duplicators, as well as a line of mini business card CDs. Don’t forget to include a professional label and a CD cover to protect the data.

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5 Reasons Why CDs Will Remain Competitive

CD DVD Duplicators, CD-R, duplicationNancy Woo14 April 2012

You’ve heard the rumors: CDs are going the way of VHS tapes and cassettes; digital downloading is killing sales; they’re obsolete. While it may be true that digital downloads from applications such as iTunes and Amazon have blotted out a certain portion of CD sales, and the latest addition of Spotify has also cut a piece out of the cake, there are certain aspects of the physical CD that just can’t be replaced by virtual space. Here are 5 reasons why we think CDs are here to stay.

1. Tangibility. Nothing beats the excitement and satisfaction of holding a physical copy of an album in your hand, especially after waiting eagerly for it to be released. There’s just no denying the tangible pleasure in making connection with your favorite artist’s album. You’ve been waiting for it to drop for weeks or even months, and that moment when you can go to the record store and pick it up is something near magical.

2. Artwork. Album artwork isn’t the same online. When you get that CD, part of the thrill of it is enjoying the album cover art and the special little messages inside from the artist themselves. Sometimes the physical CD includes lyrics, jokes or stories behind the songs. You just don’t get that online.

3. Artist outreach. New bands hand out CDs, not digital downloads. Ever been to a show where a rocking new band just played and you’re so stoked on them you go up to them afterwards and buy a CD? Yeah, rarely do they say, sorry man, we don’t do CDs anymore, but here’s a code for a digital download. When you’re a new artist trying to get your music out there, you’ve got to be ready with materials on hand, and having a stack of CDs is just the best way to do it.

4. Personalization. Want to share music? Making a mix CD is a lot more personal than emailing a playlist. A burned CD-R is an art form created by one person for another, and there’s an unspeakable difference in actually burning the physical copy and labeling it yourself than impersonally making a few clicks in cyberspace.

5. Choice. CD offers the alternative of choice. While Internet streaming and downloading capabilities are in fact a wonderful option for many consumers, the CD is going to stick around simply because it’s another way of doing things, and no one likes to be constricted into one preordained way of living. CDs and digital downloads can live harmoniously side by side, each offering something different for different consumers or even different situations.


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Advantages of Investing in Disc Duplication Equipment

If you are an office or a business that relies on distributing materials often, it may be more cost-effective in the long run to buy your own CD, DVD or USB duplicator. Of course, the cost should be weighed against the benefits, but let’s take a look at some of the advantages of investing in disc duplication equipment.

It Might Be Worth It For You If…

  • You run a business that does a lot of promotional outreach to clients.
  • You are regularly updating professional presentations and need to frequently distribute new materials to employees or clients.
  • Your company often attends industry conventions where it’s useful to have high-tech materials on hand to give to any potential partners or clients.
  • You are thinking about going into business for data duplication.
  • You are an independent artist, politician, musician, graphic designer, etc. who wants the creative control of producing your own distribution materials.

Whether you’re a small business, an independent contractor, a franchise or a corporation, you’ll want to be looking at both the costs and benefits of owning your own duplication system. Because data duplicators cost between $500 and $3,000, they are a long-term investment, but the money can be made back easily if the demand is high enough.

Worst Case Scenario

Any well-established office with a constant flow of information will want to have the machine on property and well-stocked for any last-minute scenarios that might arise. Let’s say it’s after 5 p.m. and word just came in that your division will be on the floor at a huge trade show the next morning, and you’ll need to be prepared to wow the audience and reel in potential clients. If you don’t have a disc duplicator open after hours, you would either have to forego distribution materials or pay higher prices for specialty orders. However, this is exactly the type of situation that makes investing in a disc duplicator worth it in the long run. You always have the security of duplication on hand, when you need it.

Different Options and Sizes

Also, if you are a smaller business or independent contractor and are unsure about dropping a lot of dough, Primera offers an affordable and all-in-one disc publisher and printer. For only $1,445, anyone using the Bravo SE Disc Publisher can create customized burned discs with the option of a professional label, either one at a time or up to 20 copies at a time. It’s an ideal solution for the small business or ambitious independent start-up. For higher-density jobs, Microboards offers a holding capacity of 100 discs for $2,695. Consider the investment and its potential benefits to your goals, then do the research to find the disc duplicator for your needs. Gotmedia product experts are always available to answer any questions or explain product details.

Primera Bravo SE CD/DVD Disc Publisher



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