Epson, the world-renowned printing company, has surprised everyone around them with their latest product, a lightweight (in fact, the lightest ever) GPS runner’s watch. Normally touting products like high-speed, quality office printers, scanners, fax machines, as well as label makers, projectors and other office-type technologies, they’ve outdone themselves by venturing into the fitness market. Hey, office types have to stay fit, too, right?
How the company is proving their legitimacy into this unexpected realm:
• Apparently, this little device offers the best battery life out there at a hefty 12 hour lifespan from one single charge. That’s more than enough for most marathons or trail runs.
• It is reported to have extremely accurate readings, better than its competitors.
• At only 13mm thick and weighing in at no more than 50g, it won’t be a dead weight on any runner or athlete.
• It’s water-resistant and has a casing that protects its inner workings up to a submersion of 165 feet. If you’re out on a trail and it starts raining, don’t worry about the downpour ruining your equipment, and you could also use it to monitor swimming, that is, no deeper than 5 bars of water.
As a GPS device, it provides accurate and up-to-the-minute pacing and distance information for the runner in training or any athlete who would like to monitor progress. This little GPS companion isn’t yet available on the market, but as soon as it hits stores, date yet unknown, it will be interesting to see if the world’s leader in office technology can make the jump into the fitness market. They report they were able to conceive of this new device by drawing on their already extensive knowledge of semiconductors and quartz sensing technology.
I see it as a bold step in a new direction, and any company these days must plunge into new realms if they hope to stay relevant and ahead of the game. And health? Probably one of the best avenues to go down. From a press release, the company states, “Moving forward, Epson is looking to help people enjoy healthier, fuller lives by using its technologies…” Cheers to health!