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New Verification Tools Improve Quality Testing for Replication

TechnologyHawksM26 April 2011

Cinavia, a new technology from Verance Corporation, will now be incorporated into the post-production workflow of BluFocus Inc., a California-based testing and certification facility.

The Cinavia tool will be used almost exclusively by BluFocus for the verification services the company offers both U.S. and U.K. film, music, and television studios to help mitigate the use of piracy in the entertainment industry.

“We are pleased that BluFocus has embraced an efficient and effective way to test content marked with Cinavia prior to disc mastering and replication,” said Dean Angelico, senior vice president, product development at Verance, a pioneer in the development of watermarking technologies.

The new process is aimed at discouraging piracy, which has run rampant in recent years, and is a welcome advantage in the media production industry.

“At a time when piracy is at an all time high, the Cinavia standard has been extremely well received by the Hollywood studios,” said Paulette Pantoja, BluFocus CEO and founder.

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Choosing the Right Media

CD-R, DVD DL, DVD-RHawksM21 April 2011

Making the Right Decision: Guide to the Best Duplication Service for You
If you’re not quite at the stage of being able to do all your duplication projects in house, you may have to consider farming out some or all of the job. But how do you make the right decision for you? First you need to consider all the elements of your project; that way when you’re approaching a potential vendor, you’ll be armed with the knowledge to answer their questions. We’ll break it down, step-by-step to help you approach this decision.

Choosing the Media
For music and other audio files, you’re better off selecting a recordable CD than a DVD. For larger, more complex projects with more data or those that incorporate video, the ideal choice is DVD. But if you have a very large project or for a project that demands the highest quality, you might need to delve into the Blu-ray category. In terms of cost, each medium will go up in price respectively.

Deciding whether to go with a standard template or a customizable one will be dependent on the client’s needs or the purpose of the project. If marketing a unique product, you probably want to consider the customized option. You’ll also want to take into account your timeframe and cost; which will each increase exponentially the slimmer your requirements are. Thinking about how your project will be distributed and to whom is also key; snail mail projects may demand simpler and slimmer packaging, while on-demand, hand distributed projects afford you a little bit more creative freedom and room to go more bulky with your packaging.

You’ll be presented with a variety of options to choose from:
- covers/booklets/inserts – the more complex the cover, the more complex the case
- sleeves (cardboard) – ideal for easy shipping
- cases (plastic and jewel) – offer the option to showcase disc or cover artwork
- bulk wrap – an affordable option for large scale and/or widely distributed projects

Print Style
Matte, high-gloss, full color, black and white… there are so many options. High-gloss will look the most professional, but is that the look you’re going for? Are you printing images or text only? Do you want to use silkscreen printing — best for spot color printing —or offset printing — used for photographs and full-color prints? Answering these types of questions will determine where you go with your project.

Duplication vs. Replication
You’ll need to take into account the three most relevant factors: size of your order, your budget, and your deadline. Duplication is ideal for projects with a run order size of 100 to 500 with a 3-5 day turn around time. The cost will go up as volume increases. Replication is most often used for a mass production project up to one million discs, because instead of making a copy from a burner drive, replication services make a master “mold” of your original disc and stamps the copied information onto the new discs. The turn-around time is longer, 10-15 days, and comes with a lower cost-per-disc ration.

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What Shelf Life to Expect from Your DVDs

DVD-RHawksM13 April 2011

At Gotmedia we’re all about providing our customers not only with the highest quality products and service, but we like to throw in some industry and product information for good measure. Today we’re going to look at the longevity or shelf life of a DVD product.

The Gist

With record keeping and memory saving transitioned, in most part, to the digital realm, it’s more important than ever to be aware of potential deterioration of the medium you’re using to store data and the risks of data loss or damage.

Unfortunately, when it comes to DVD data storage, there’s no catchall answer for how long your DVD will last. Your DVD’s ability to stand the test of time relies on quite a few factors, including:

- The quality of the DVDs manufacturing process
- The quality of the conditions the DVD is stored in
- The material used to make the DVD

For instance, extreme heat and humidity can create hazardous storing conditions for your DVD, as well as the sensitivity of the top surface of the DVD, which is where your data is actually stored. While most discs are manufactured with a silver material, studies have shown that a “gold” brand may last longer. Specifically, the MAM-A Gold DVD lasts upwards of 2,200 hours, compared to its silver competitor, which lasts just 1,300 hours. And, discs that use cyanine dye tend to deteriorate quicker.

What you can do to make your disc last

We don’t just give you the facts; we want to arm you with the knowledge to make informed decisions. So here goes.

- Store discs in individual cases
- Keep discs shielded from heat or humid areas
- Periodically clean stored DVDs with a soft dry cloth (wiping the underside in a radial motion inner to outer direction)
- Store in cardboard containers that include silica gel packets to absorb any moisture
- Make multiple back ups of your discs as a safety precaution

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Trends in CD Duplication Packaging and Printing

CD DVD PackagingHawksM06 April 2011

Most often when discussing CD and DVD duplication, conversation revolves around the production aspect. We don’t often touch on the destruction or, in other words, what to do with the waste. Much like in many other industries the CD/DVD replication business is trending toward sustainable packaging and other eco-friendly means of production, so that when discs reach their shelf life they’re making the most minimal impact on the environment possible.

In addition to regulations trending toward more pollution controls for trashed CDs and DVDs, individual companies are taking the initiative toward sustainable packaging and printing. Recycled papers and cardboards are being used in the production of CD sleeves and jackets made from 100 percent recycled fiber. These materials are not only eco friendly they are comparable to traditional products in terms of durability and longevity and aren’t limiting in terms of printing options. Plus, this new style of eco-conscious packaging is typically lighter and, therefore, cheaper to ship.

When it comes to printing, it’s difficult to avoid some of the harsh, petroleum-based chemicals used in the production process, but now the printing process is trending toward more natural inks. Soy and vegetable extracts can be used as an ink base, and several ink producers have introduced products into the market that are compatible with existing printers. And with these “green” inks you won’t lose anything in quality; your print jobs will be flawless just like they’ve always been.

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